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Via [Webinar Notes] Mobile for Good: A How-To Fundraising Webinar for Nonprofits.
Over the last two months Nonprofit Tech for Good presented a free webinar based on the newly released book Mobile for Good: A How-To Fundraising Guide for Nonprofits. Attended by more than 2,000 nonprofit professionals and volunteers, the webinar featured one best practice from each of the book’s sixteen chapters and provided the basis for writing and implementing a comprehensive mobile and social fundraising strategy. The webinar was not recorded and there are no current plans to present the webinar again, so for those who could not attend, the notes from the webinar are below.
Overview of Mobile for Good
Chapter 1: Nonprofit Technology and Fundraising
Nonprofits must now communicate with five generations of donors, supporters, and communities served:
1. Silent Generation (Born 1925-1945, aged 69-older)
2. Baby Boomers (Born 1946-1964, aged 50-68)
3. Generation X (Born 1965-1979, aged 35-49)
4. Millennials (Born 1980-2000, aged 14-34)
5. Generation Z (Born 2001-present, aged 13-younger)
To do so effectively, nonprofits must embrace an integrated multi-channel communications and fundraising strategy.
Chapter 2: Get Organized
Write a Mobile and Social Fundraising Strategic Plan:
– Overview (Stats, the rise of mobile, etc.)
– Goals (Increase traffic, followers, donations, etc.)
– Action Items (Mobile-optimize donate page, launch presence on Instagram, host Google+ Hangout, rebrand social networks, etc.)
– Budget (Cost of implementing action items)
– Track and report success in a Social Media ROI spreadsheet.
Chapter 3: Websites
Chapter 4: Email Communications
Chapter 5: Online Fundaising
- Select a crowdfunding service that has a modern design, is mobile compatible, and offers social sharing functionality.
- Never begin the promotion of your crowdfunding campaign with “$0 Raised,” even if you have to donate $100 to your own nonprofit.
- Create sidebar graphics for your blog and call-to-action images to promote your crowdfunding campaigns on mobile and social media.
Chapter 6: Mobile Fundraising
Be an early adopter of mobile fundraising apps, such as One Today, Check-in for Good, I Can Go Without, and GiveMob.
Chapter 7: Multichannel Communications and Fundraising
Create an editorial calendar that allows for flexibility while at same time allocates a minimal number of required content creation and distribution. Your editorial calendar should be added as an addendum to your Mobile and Social Fundraising Strategic Plan (as discussed in Chapter 2).
Chapter 8: Content Creation and Integration
Print Materials Checklist:
□ Increase the font size (to at least 13 points), and use less text.
□ Use larger photos and more of them.
□ Add the icons and URLs of your social networks.
□ Create ads for your text-to-give campaigns and smartphone and tablet apps.
□ Include video icons and shortened links to relevant videos .
Also covered: News Articles and Press Releases, Blogs, Images and Infographics, Videos, Online Petitions, Online Contests, Online Stores, Ebooks and Digital Reports, Event Invitations, Webinars, and Smartphone and Tablet Apps
Chapter 9: Facebook
Chapter 10: Twitter
- Organized around the use of a hashtag, such as #HealthTalk or #EDChat, nonprofits worldwide are adding tweet chats to their editorial calendars. Scheduled to occur at a specific time for usually an hour or less, nonprofits use Twitter to have live conversations on topics relevant to their mission and programs.
- Excerpt: How to Host a Tweet Chat for Your Nonprofit
Chapter 11: Google+
Sign up for Google Wallet. “Donate” buttons have already been added to YouTube Channelsand will soon be added to Google+ Pages.
Chapter 12: LinkedIn
Share updates two to three times weekly on your LinkedIn Company Page.
Chapter 13: YouTube
Maximize your YouTube SEO using video tags and video titles. (View Inside Looking Out)
Chapter 14: Pinterest, Instagram, and Tumblr
- Pinterest: Build your boards slowly.
- Instagram: Regram popular images you’ve upload to other social networks.
- Tumblr: Post humorous content.
Chapter 15: Real-Time Communications and Fundraising
Chapter 16: New Media Managers
For large organizations, to create a consistent brand across all chapters:
– Create an email list of mobile and social media campaigners.
– Create avatars and banners for your chapters.
– Create a best practices document.
– Offer training through webinars.
– Publish a monthly e-newsletters that features chapters excelling in mobile and social media and provide resources.
– Create an enforcement policy.
Mobile for Good: A How-To Fundraising Guide for Nonprofits
Based on more than 20 years of experience and 25,000+ hours spent utilizing mobile and social media, Mobile for Good: A How-To Fundraising Guide for Nonprofits is a comprehensive 256-page book packed with more than 500 best practices. Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a mobile and social fundraising strategy for your nonprofit.