Janna Finch, at nonprofit software research company Software Advice, published survey findings this week that reflect a major shift in donor retention in recent years. In this blog post, I’ve compiled a few of the key points from Finch’s report as well as a Slideshare presentation which can be found below.
Sixty percent of donors want impact stories to see how their first donation is making a difference.
A personalized letter is the preferred outreach method for 46 percent of donors.
Thirty-five percent prefer nonprofits wait seven months before asking for another donation.
According to Finch, storytelling, letters of thanks and public recognition combined with a strategic follow-up plan can turn one-time donors into lifetime donors. Continue reading here.