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Via 4 Steps to Creating Good Nonprofit Video Content.
In several of our recent posts, we’ve emphasized the increasing importance of creating good nonprofit video content. When it comes to publicity and marketing purposes, having a few good, high-quality, interesting videos available to show your constituents and post on your website can really make the difference, especially with soliciting donations. But creating a good, high-quality video can be challenging, and it’s often difficult to know where to start.
Thankfully, we’ve compiled a few simple steps that will help you to get on the right track when it comes to creating videos for your nonprofit. While there are a number of different types of videos, ranging from advertising commercials, to highlight videos, to thank-you messages, or even campaign videos, there are a few main things to keep in mind.
1) Be Clear And Concise
This is extremely important. Most of your viewers will not want to watch a video that has no clear, single message, or that goes beyond a few minutes in duration. Keep it simple, keep it short, and stick to one theme. Far too many amateur producers fail to reign in their messages, and their videos pay for it in lack of effectiveness.
2) Avoid Lingo
You’re trying to capture someone’s attention so that you can hook them for a donation or volunteer time. Don’t bore your viewers by creating a 15-minute (or longer) video that they won’t understand. Unless you have really great equipment and serious video-editing and production skills, and are capable of creating a truly dynamic, entertaining video, you’ll want to avoid heavily educational videos, or large quantities of little-known lingo that may confuse your audience.
3) Get Your Volunteers And Donors Involved
Sometimes, the best way to market your organization is to have other people speak on your behalf. That’s where your donors and volunteers come in. When you’re hosting an event, take some footage of it, or reach out to attendees for brief interviews. Not only is this interesting to watch, but it can also generate goodwill in your community.
4) Use Good Equipment
Don’t be afraid to spend a little bit of money to get decent equipment. The last thing anyone will ever want to watch online nowadays is a video with poor audio quality or low resolution. When you’re making edits or doing voiceovers, make sure you have a good microphone, and be sure that you have a nice camera, and avoid shaky videos or footage below a 1080p or 720p resolution. And if you don’t have the equipment, reach out to your community as well! You may be surprised by how many people from your community have some expertise in these areas.