Spreading the Joy @SantaShoebox

#charity #SouthAfrica #ChristmasCheer

Pledging for the annual Santa Shoebox Project in South Africa started yesterday. Have you made your contribution yet?

Below a video featured on the project website (www.santashoebox.co.za) where you will find more information about SSB and on how to become a supporter.



Original 2014 media release compiled by Five Star PR ZA




2014 Target: 100 000 gift boxes and beyond!



The heartwarming Santa Shoebox Project has been collecting festive season gifts for children from vulnerable social backgrounds in orphanages, children’s homes and care centres across the country for the past eight years. Connecting people through the ‘Joy of Giving’, the theme this year is ‘KISS – Keep it Sustainable Santa!’ – and that is exactly what this inspiring goodwill organisation will be doing when it introduces some creative new initiatives this year. 


Courtesy of an innovative new partnership with Checkers, one of the country’s leading supermarket chains, a new Virtual Box option will be introduced for the first time, allowing donors who don’t live close to any of the Santa Shoebox Drop-Off zones to make their pledges on-line.  Checkers will also put together these donors’ selected Santa Shoeboxes and then send them off to the Santa Shoebox team to take care of the delivery to Drop-Off points.


In addition to the opportunity for members of the public to become a donor of one (or more) of the         100 000 Santa Shoebox gifts for children in need, this year kind-hearted supporters will also have the option to donate Proudly South African raincoats to children who live in high winter rainfall areas, to keep them dry on their way to school every day.


As a third new way to get involved in the Santa Shoebox Project this year, corporate clients and other benefactors are invited to make a financial donation towards the new Santa Shoebox Legacy fund that will provide additional support to children’s facilities.


All of these options can be easily done via the new Santa Shoebox website, www.santashoebox.org. Donors may register online now leading up to the 2014 project launch on 1 September.

Says Santa Shoebox Project National Project Co-ordinator, Irené Pieters: ‘We hope our loyal project supporters will love our new-look, feel and function website, which will support the exciting new booster initiatives we’ll be introducing this year! We are kicking into gear for 2014, and there are many developments in the pipeline. 


We are privileged to have many stalwart sponsors on board again this year, among them PEP Stores, StorAge and Laser Logistics who all make substantial investments into the project year on year. PEP provides us with financial backing to cover 85% of operational costs, but also assists with radio advertising and promotional items such as banners and carton labels to help promote the project, whilst actively involving their staff to help us to reach our annual target. It is very exciting also to have e.tv on board again this year as a media partner as there is no doubt that their massive on air campaign in 2013 contributed greatly to the runaway success of last year’s project.’


She continued to say that in 2013 the target of 100 000 boxes was exceeded by nearly 20 000. ‘We realized that additional avenues for donor support had become a necessity as it is simply not sustainable to continue increasing the number of shoeboxes distributed every year. This has led to the decision to focus on collecting complementary, critical items too, of which the raincoat is our first. Future options under consideration are lap-desks and solar buddy lanterns – a desk and good light to do homework being vital requirements for school going children, but often not available in rural areas.’


The focus of the newly established Santa Shoebox Legacy is to teach caregivers skills that will not only benefit children under their care, but the wider community too. This will in future provide a unique opportunity for corporate sponsorships. ‘We’ll be introducing and financing a new skill every year to help build and uplift Santa Shoebox Project communities across South Africa. We will start with First Aid training and equipment in 2015 and in future will look at projects such as Self-Defence training, or how to grow a vegetable garden, to name but a few.


The Santa Shoebox Project is also thrilled to announce that the Cape Town International Convention Centre (CTICC) has come on board as a sponsor by providing their world-class venue as a central Drop-Off zone for Cape Town. ‘Here we will for the first time be offering an interactive Santa’s Workshop experience to donors and their children, to create an even deeper understanding of the Santa Shoebox Project and the plight of children in need.



With ‘share the joy of giving’ as the essence of the project, the Santa Shoebox Project offers people from all walks of life the chance to participate in a profoundly valuable and personal experience, enriching the lives of both those doing the giving, and those on the receiving end. Donors are encouraged to involve their own children in the process of personally selecting the name of a child from one of the centres or children’s homes, and putting together his or her individualized, age appropriate Santa Shoebox gift. Uniquely, this means each participant knows the first name, age and gender of the child. Gift boxes have to be filled according to the guidelines provided on the Santa Shoebox website, and include some practical necessities such as toothpaste and toothbrush, face cloth and soap, as well as sweets, educational supplies, a toy and an item of clothing. Donors and volunteers agree that it is this personal touch that endears the project to adults and children year on year.


Register online now as a donor to receive newsletters and 2014 notifications: www.santashoebox.org





 (Media Release by Five Star PR)


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