The Online Benchmark Report is Here| How Does Your Org Measure Against Its Peers?


Written by: Madeline Turner

#npEngage Luminate Online Benchmark Report

The 2014 Luminate Online Benchmark Report is now available, just in time for #bbcon! It’s the largest and most comprehensive report of its kind, using data from nearly 800 Luminate Online customers to help you evaluate your overall strategies and performance in online fundraising. Regardless of whether or not you’re using Luminate Online, the research and data from this report can give you a detailed view of how you’re measuring against your peers.

Based on the aggregated data of the 794 participating nonprofit organizations, the research found that: 

  • Collectively over the past year, these organizations raised $1.27 billion in 18 million transactions and sent 7.6 billion email messages.
  • There was an 11.7% increase in housefile growth
  • Each email address is worth $12.46 in online revenue
  • The average online donation was $91.70
  • 58.6% of revenue came from repeat donors

Check out the infographic or download the report to measure your performance against your peers:

Infograph Luminate Online Benchmark Report

– See more at:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s