[Excerpt only. Read full article here.]
“Your donors are currently in the process of deciding which organizations will be receiving their year-end donations. Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know.” 
- In 2014, 1.4 billion people worldwide donated money to nonprofit organizations.
- 12% of all giving happens in the last three days of the year.
- 64% of all donations are made by women.
- 72% of all charitable contributions are made by individuals; followed by foundations at 15%, bequests at 8%, and corporations 5%.
- Matures and Baby Boomers donate most often to places of worship while Gen X and Millennials donate most often to children and youth development.
- Gen X donates more frequently than other generations.
- 88% of dollars raised comes from 12% of an organization’s donors.
- 75% of Americans think they donate more than average. In reality, 72% contribute at a rate below the national average.
- 84% of Canadians donate to charity with an average individual donation of $446 per year.
- 53% of Asia Pacific citizens donate to charity, with those in Thailand (71%) more likely to do so and those in Japan the least likely (16%).
- Volunteers give twice as often to charity as non-volunteers.
- Text donors are mostly likely to be 49 to 59 years old, female, married and a college graduate.
- Email results in one-third of online fundraising revenue.
- For every 1,000 website visitors, a nonprofit raises $612.
- 17% of crowdfunding donations are made on mobile devices.
- Nearly 1/3 of all online donations are now a result of peer-to-peer fundraising.
- Pinterest and Instagram are now the fastest growing social networks.
- For every 1,000 email subscribers, nonprofits have 285 Facebook Fans, 112 Twitter Followers, and 13 Mobile Subscribers.
- 65% of all social media activity occurs on a smartphone.
- 51% of people who visit your website do so on a mobile device.
[Read full article here.]