Marc Pitman wanted to find out what bothers donors about non-profit organizations using social media. So, he “emailed some of the top authors and social media experts from around the world and asked them to quickly answer this question: What is one thing you wish nonprofits “got” about social media?” [Pitman]
He received the replies and constructed 21 tips for non-profits so that they can use social media for their campaigns in a more constructive and donor-friendly way.
[Please note: this is only an excerpt, you will find details about the 21 tips below by reading the original article here.]
- Use social media for new work.
- Focus on being useful.
- Use VISUAL stories.
- Use Social Media year round.
- Create a volunteer Social Media corp.
- Leave gaps and be vulnerable.
- Harness the energy of others.
- Keep Social Media usage visual.
- Be social!
- Invest in good design.
- Become a trusted member of your community.
- Develop from within.
- Tell your story.
- Create an unforgettable donor experience.
- Social Media is part of a 3-pronged strategy: social media, website, e-mail.
- Do interesting projects.
- Make it easy to share your story.
- Remember the power of conversations.
- Relationships are primary.
If you have a non-profit and are currently using some kind of social media strategy, I do think you should take the time to read the very informative article. I found it very useful.
Remember, most of our non-profits start off as a basic idea to do good in the world. The teams in charge often do this part-time and many are not skilled at the specific ways to ‘market’ their organization properly. It is a continuous learning curve and this specific article can definitely help you to hone your social media skills. It prompts you to take a good look at the way you are actually approaching your donor, especially since the comments (read here) came from donors and experienced authors of non-profit media.
My advice? DO read this, print it out even and keep it for future reference.
Good luck to you all and thank you mr Pitman for such a brilliant article.
More interesting information on this subject can be found on Good Neighbor Stories. Pam Marino wrote some brilliant posts on her experience at a Social Media for Nonprofits Conference. Click here for the article. Also DO pay a visit to GNS’s Nonprofits Resources Page for more valuable tips and tools.
MARINO, Pam. 2012. Social Media for Nonprofits Conference: Final Takeaways. [Web:] Good Neighbour Stories. [Date of Access:] 20 January 2016.