NONPROFIT ORGANIZATIONS: BUILD A COHESIVE, MISSION DRIVEN BRAND

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Via @insquiredesign and written by #FaedaElliott

Whether your non-profit is still only in its planning phase or whether your established brand needs a fresh approach, Faeda Elliott’s ideas will be invaluable.

Look what she says: “In my experience, most non-profit organizations could use a rebrand, a brand refresh, or at the very least, a brand clarification. However, the reality is that it’s difficult for non-profits to divert limited time and resources toward branding. But here’s the thing, it’s the ONE ENDEAVOR that can make all your other efforts much more impactful.” [Elliott:2016]

Setting up, what ms Elliott calls, a cohesive brand and understanding the steps towards excellence in non-profit management is key behind a successful organization.

She explains the term ‘cohesive brand’ in short:

“From the outside, a cohesive brand is how a potential or existing supporter relates to you, comes to trust your organization, and feels compelled to support your mission. It allows your audience to clearly understand your impact on the community.

From the inside, a cohesive brand is all about making sure your message and visuals are clear, concise, and compelling across all platforms. Whether someone attends a fundraising event, volunteers with your organization, visits your website, or follows you on social media, having a cohesive brand means they will have a consistent, trustworthy experience.” [Elliott:2016]

It is essential for every non-profit to scrutinize their brand power regularly. Times are constantly changing and the donor platform fluctuates with the economy. We need to keep our donors interested and connected.

Click here for more information on how to develop a cohesive brand and download the workbook by Faeda Elliott.

SOURCE:

ELLIOTT, FAEDA. 2016.  Non-Profit Organizations: Build a Cohesive, Mission Driven Brand. [Web:] insquired.com: bit.ly/2dVwuIy [Date of Access:] October 12, 2016

 

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