Via original article by Julie Peterson @GeorgetownCSIC
Do you realize that, as a non-profit, you cannot just go around trying to source donors and sponsors, blindly stumbling along on social media platforms and arranging expensive events to draw the crowds? You need a PLAN!!
Social media opens up a world of possibilities for non-profits, but only if utilized properly. Strategically placed posts and images on Facebook, Twitter and Instagram can draw a bigger crowd than a planned event.
Look what Julie Peterson says in her article for The Social Media Impact Communicator: “Social media websites offer huge opportunities for non-profits. Instead of trying to reach out to donors and supporters solely by organizing events, these organizations have a chance to attract a greater audience if they use social media networks with a smart strategy.” [Peterson:2016]
If you want your next campaign to be hugely successful, have a look at ms Peterson’s 10 tips here, you will find it invaluable when planning your social media marketing strategy.