Tips on attracting donors from ALL generation

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It’s a new year and most NPO marketing managers are scratching their heads, asking: How can I attract donors from all generations. And, how do I keep them interested. Now, some of you, who has been in this business for a while, will think I’m  wasting my time with this article, but let me share a quick secret, I DON’T HAVE A CLUE!! And many of the organizations I work with are often so focused on just getting a donation, that they don’t even consider the fact that keeping donors and attracting new ones are paramount to a successful NPO.

Ronald Pruitt  explains: “Successful online fundraising often involves understanding the demographics of your potential donors and understanding what motivates them to give. Each generation living today grew up in a dramatically different world than the others. This will play a part in the method by which your nonprofit receives donations. Because of this, the key to marketing that reaches all generations is to recognize their differences and let that reflect in your marketing strategy.”  [2016]

He continues to discuss the various generations that exist today and how to approach them in a way that will resonate with them.

The article makes for VERY IMPORTANT reading for anyone planning a fundraiser or trying to enlist new  donors.

Read Pruitt’s article here and I can guarantee you will rethink your marketing/fundraising strategy.

SOURCE:

PRUITT, Ronald.  2016.  4 A Good Cause: How  to attract  donors from all generations.  [Web:]  4agoodcause.com  [Date of Access:]  January  5, 2017.

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