Most nonprofits I know in South Africa have receive the minimum funding. They mostly rely on donations from the public, which can often be few and far apart. Are you one of those??? Do you struggle to support your cause?
You can definitely up your exposure by launching a public relations campaign. I know, I can already hear you saying: “But we can hardly afford to keep the NPO afloat! How can we afford to launch an expensive and effective PR campaign?”
Jeff Baxt has the answer with five easy AND FREE tools you can use to get your PR campaign going.
Things like connecting on Social Media platforms and signing up for daily news are things we rarely think of when considering a PR campaign, however, Baxt shows you just how essential it can be in building relationships and keeping on top of news relating to your cause. You can read all about these five tools here.
BAXT, Jeff. n.d. Five free things to help create a shoestring PR Campaign. [Web:] The Nonprofit Center at La Salle University’s School of Business. [Date of Access:] June 20, 2017.