#Storytelling #NonProfitTips #DonorSourcing #NonProfit @JuliaCSocial #Marketing #SocialMedia
These days, if a nonprofit (or any other business for that matter) does not have a social media profile or two, their chances tot get support from the community is basically zero.
People literally live online. Don’t believe me? When was the last time you had a peek at your cellphone to see what’s going on on Facebook or Twitter? Just look at people on the street, they are constantly staring at their devices’ screens. So much so that it has actually become dangerous. They bump into things and other people and would blindly walk into traffic, never missing a beat watching whatever is going on in the virtual world.
Having said that, for a nonprofit, having a social media profile or access to e-mail, is only the beginning. The question arises: how does one draw the attention of donors AND keep them interested?
Julia Campbell, the NPO/Social Media guru, has the answer: STORYTELLING!
Now, the secret is NOT to jump in and tell a ten-pager on how your nonprofit got started or how you want to raise funds for a specific purpose, NO! The secret is to write small info ‘snacks’. Remember, people in the digital era do not have time to read your 10 000 word post, they want to scan, get educated and get so interested that they want to return tomorrow for the next installment and then, hopefully, support you. You have to make it GOOD, make it GRAB their attention and make them WANT MORE.
Julia Campbell says: “According to research done by Waggener Edstrom, of social media users who support nonprofits online, 56 percent said that compelling storytelling is what motivated them to take action in the first place.” [JCSM]
Therefore, in order to encourage people to give to your cause, you need to be able to tell compelling stories and ms Campbell tells you how.
Read her article here.