The 50-50 #fundraiser, a sure-fire way to raise money via @Fundraise_Ideas #Charity #NPO

The 50 50 Raffle Fundraiser has got to be the easiest fundraising idea there is. It is honestly so simple and easy to setup, it’s quite remarkable!

So Why is it so Easy?

  • No stocking or selling products people don’t want,
  • No need to find or purchase prizes…
  • Just sell raffle tickets, and the winner receives 50% of the proceeds from the raffle sales!!! Or 50% is split between a few winners. For example, 30% for 1st prize, 15% for 2nd, and 5% for 3rd.

How simple and easy is that?!

Want to find out exactly  how to do this? Click here for full article.

GOOD LUCK!!!

SOURCE:

REWARDING FUNDRAISING IDEAS. 2017.  50 50 Raffle Fundraiser: The Easiest Fundraiser Ever.  [Web:] Rewarding Fundraising Ideas.  [Date of Access:]  June 14, 2017.
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Tips on running a successful fundraising campaign

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Image via classy.org

On the eve of the launch of our annual ‘Winter Warmer Campaign’, I want to share some insights about the 8 best ways to run a campaign.

Written by the skilled Allison Gauss, classy.org’s article roadmaps the campaign’s different phases, for instance:

1. A Skillful Soft Launch

2. Put the Campaign Brand Front and Center

3.Send Fundraisers a Tip Sheet

4. Create a Donation Page Branded to the Campaign

5. Set Up a Matching Period

6. Link Donations with Relevant Impact

7. Create a Campaign Video

8. Celebrate Successes – For You and Your Fundraisers!

All these phases are discussed in detail and, a bonus, you can download their Ultimate Campaign Planning Kit.

Click here to read the article and………ENJOY!!

Sources:

Allison Gauss.  n.d.  8 Surefire Ways to Run a Successful Fundraising Campaign.  [Web:] classy.org  [Date of Access:] 23 May 2017.

 

 

Tips on attracting donors from ALL generation

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It’s a new year and most NPO marketing managers are scratching their heads, asking: How can I attract donors from all generations. And, how do I keep them interested. Now, some of you, who has been in this business for a while, will think I’m  wasting my time with this article, but let me share a quick secret, I DON’T HAVE A CLUE!! And many of the organizations I work with are often so focused on just getting a donation, that they don’t even consider the fact that keeping donors and attracting new ones are paramount to a successful NPO.

Ronald Pruitt  explains: “Successful online fundraising often involves understanding the demographics of your potential donors and understanding what motivates them to give. Each generation living today grew up in a dramatically different world than the others. This will play a part in the method by which your nonprofit receives donations. Because of this, the key to marketing that reaches all generations is to recognize their differences and let that reflect in your marketing strategy.”  [2016]

He continues to discuss the various generations that exist today and how to approach them in a way that will resonate with them.

The article makes for VERY IMPORTANT reading for anyone planning a fundraiser or trying to enlist new  donors.

Read Pruitt’s article here and I can guarantee you will rethink your marketing/fundraising strategy.

SOURCE:

PRUITT, Ronald.  2016.  4 A Good Cause: How  to attract  donors from all generations.  [Web:]  4agoodcause.com  [Date of Access:]  January  5, 2017.

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Cause Awareness and Giving Calender for 2017

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We are already in the second week of the new year, so the time has come to grab you calendars and mark those important giving days.

NonProfit Tech for Good can help you to quickly tick of the most important cause awareness campaigns and giving days of the year.

For those of you in the non-profit business, their list of dates and months dedicated to causes can invaluable. Look what they have to say:

“Cause awareness and giving days can be very powerful themes upon which to craft and launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days often inspire donors to give provided that your nonprofit knows how to promote the days effectively.[NonProfit Tech For Good:2017]

 Click here to get the list.

 SOURCE:

 NON-PROFIT TECH FOR GOOD2017.  2017 Cause Awareness and Giving Day Calendar.  [Web:] bit.ly/2hZ7m4s  [Date of  Access:] January 3, 2017.

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NONPROFIT ORGANIZATIONS: BUILD A COHESIVE, MISSION DRIVEN BRAND

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Via @insquiredesign and written by #FaedaElliott

Whether your non-profit is still only in its planning phase or whether your established brand needs a fresh approach, Faeda Elliott’s ideas will be invaluable.

Look what she says: “In my experience, most non-profit organizations could use a rebrand, a brand refresh, or at the very least, a brand clarification. However, the reality is that it’s difficult for non-profits to divert limited time and resources toward branding. But here’s the thing, it’s the ONE ENDEAVOR that can make all your other efforts much more impactful.” [Elliott:2016]

Setting up, what ms Elliott calls, a cohesive brand and understanding the steps towards excellence in non-profit management is key behind a successful organization.

She explains the term ‘cohesive brand’ in short:

“From the outside, a cohesive brand is how a potential or existing supporter relates to you, comes to trust your organization, and feels compelled to support your mission. It allows your audience to clearly understand your impact on the community.

From the inside, a cohesive brand is all about making sure your message and visuals are clear, concise, and compelling across all platforms. Whether someone attends a fundraising event, volunteers with your organization, visits your website, or follows you on social media, having a cohesive brand means they will have a consistent, trustworthy experience.” [Elliott:2016]

It is essential for every non-profit to scrutinize their brand power regularly. Times are constantly changing and the donor platform fluctuates with the economy. We need to keep our donors interested and connected.

Click here for more information on how to develop a cohesive brand and download the workbook by Faeda Elliott.

SOURCE:

ELLIOTT, FAEDA. 2016.  Non-Profit Organizations: Build a Cohesive, Mission Driven Brand. [Web:] insquired.com: bit.ly/2dVwuIy [Date of Access:] October 12, 2016