Nonprofit fundraising: new trends

12 March

#Technology #Nonprofit #Fundraising

Technology continues to develop and many of us can barely keep up. Fortunately for nonprofits, this opens up a whole new means of fundraising.

The South African Institute for Fundraising (SAIF) explains the various means that can be employed to raise funds.

  1. The importance of using mobile devices and making websites, etc mobile friendly.
  2. Encourage monthly giving, which makes it easier for a donor to spread his or her donation over 12 months. This makes giving affordable and ensures a steady income for the nonprofit.
  3. Grow your list of donors. Have people sign up via e-mail, social media and other channels at your disposal.
  4. Do invest in Social Media. It is an easier way to update donors and attract prospective sponsors and supporters. It will also show your followers that ‘things are happening’ and that your nonprofit is not stagnant.
  5. Facebook is especially effective. With video uploads and sharing possibilities you can reach far more people than just your listed donors.
  6. Peer to peer fundraising and crowdfunding are helpful tools and, especially peer to peer, has been used successfully for years. Get your volunteers and supporters to spread the word and raise funds for your cause or start a crowdfunding campaign online, using one of the many available platforms.

You can continue to read the full article here.


SAIF. Article: How nonprofits can raise more money: 6 trends to watch. Web:  Shortlink:


What are you giving on #MandelaDay2017?


Tomorrow we celebrate Mandela Day. We remember the remarkable life of a true ‘father of a nation’, our dear Madiba. Despite his passing away, his legacy will live forever in our hearts. A legacy of justice, respect, love, giving, caring, acceptance, decency and gratitude. Quite a mouthful of virtues, but the truth. Always an advocate for the destitute, he set an example for his fellow South Africans and, as indeed for the entire world.

Through him we learned that by reaching out in humility to those in need, even a simple act of  kindness can bring about global change. Whether you touch the life of one or a multitude of lives, it doesn’t matter. The point is, to humbly give, without judgement and prejudice, with love and kindness.

What are you doing this Mandela Day?

If you have NO idea how to be part of the giving spirit tomorrow, allow me to share some ideas.

  • Support The Sweethearts Foundation by collecting 67 bottle tops and tags or spend 67 minutes collecting bottle tops and tags. Visit them here: to find your local drop off point.
  • Donate wool to 67 Blankets for Nelson Mandela Day, giving our knitwits the means to create blankets, scarves and beanies for those who need something warm during the cold winter months. Find your local ambassador here:
  • Purchase a Dignity Pack from Dignity Dreams and help a girl stay in school, despite having her monthly menstruation cycle. Buy one online here.
  • Start filling a shoebox with items needed to bring some joy to a child over the festive season in support of the Santa Shoebox Project. You can pledge your box in September and take it to your local drop-off in October. Find out more about this initiative here.
  • Donate clothes, linen, books, educational supplies, food, blankets, etc to our organization. We will ensure distribution to those whom we support, which includes around 84 facilities in South Africa. (Complete the contact form below.)

Still not sure how to be part of Mandela Day? Well, here are some more ideas:

  • Find an old age home in your community and drop in during the day. Take some snacks if you like. I’m sure some of the elderly will appreciate your company.
  • Know of a needy daycare centre in your area? Pay them a visit and take some sweets for the children. Sit down with them and read a book or play with them for a while.
  • If you know a family in your community is having a tough time making ends meet, why not prepare a meal and drop it off at their house tomorrow?
  • Stop at the robot for a minute and give the beggar in the street a loaf of bread or a sandwich.
  • Give the car guard in the parking lot something to eat and drink.

Remember, it is not WHAT you give, but HOW you give. Give with a spirit of gratitude for the blessings you have received. Give without expecting anything in return.

If you would like to donate to our organization (or need more information on any of the other organizations mentioned above), please complete the contact form below and we will be in touch.



The 50-50 #fundraiser, a sure-fire way to raise money via @Fundraise_Ideas #Charity #NPO

The 50 50 Raffle Fundraiser has got to be the easiest fundraising idea there is. It is honestly so simple and easy to setup, it’s quite remarkable!

So Why is it so Easy?

  • No stocking or selling products people don’t want,
  • No need to find or purchase prizes…
  • Just sell raffle tickets, and the winner receives 50% of the proceeds from the raffle sales!!! Or 50% is split between a few winners. For example, 30% for 1st prize, 15% for 2nd, and 5% for 3rd.

How simple and easy is that?!

Want to find out exactly  how to do this? Click here for full article.



REWARDING FUNDRAISING IDEAS. 2017.  50 50 Raffle Fundraiser: The Easiest Fundraiser Ever.  [Web:] Rewarding Fundraising Ideas.  [Date of Access:]  June 14, 2017.


Tips on running a successful fundraising campaign


Image via

On the eve of the launch of our annual ‘Winter Warmer Campaign’, I want to share some insights about the 8 best ways to run a campaign.

Written by the skilled Allison Gauss,’s article roadmaps the campaign’s different phases, for instance:

1. A Skillful Soft Launch

2. Put the Campaign Brand Front and Center

3.Send Fundraisers a Tip Sheet

4. Create a Donation Page Branded to the Campaign

5. Set Up a Matching Period

6. Link Donations with Relevant Impact

7. Create a Campaign Video

8. Celebrate Successes – For You and Your Fundraisers!

All these phases are discussed in detail and, a bonus, you can download their Ultimate Campaign Planning Kit.

Click here to read the article and………ENJOY!!


Allison Gauss.  n.d.  8 Surefire Ways to Run a Successful Fundraising Campaign.  [Web:]  [Date of Access:] 23 May 2017.



Tips on attracting donors from ALL generation


It’s a new year and most NPO marketing managers are scratching their heads, asking: How can I attract donors from all generations. And, how do I keep them interested. Now, some of you, who has been in this business for a while, will think I’m  wasting my time with this article, but let me share a quick secret, I DON’T HAVE A CLUE!! And many of the organizations I work with are often so focused on just getting a donation, that they don’t even consider the fact that keeping donors and attracting new ones are paramount to a successful NPO.

Ronald Pruitt  explains: “Successful online fundraising often involves understanding the demographics of your potential donors and understanding what motivates them to give. Each generation living today grew up in a dramatically different world than the others. This will play a part in the method by which your nonprofit receives donations. Because of this, the key to marketing that reaches all generations is to recognize their differences and let that reflect in your marketing strategy.”  [2016]

He continues to discuss the various generations that exist today and how to approach them in a way that will resonate with them.

The article makes for VERY IMPORTANT reading for anyone planning a fundraiser or trying to enlist new  donors.

Read Pruitt’s article here and I can guarantee you will rethink your marketing/fundraising strategy.


PRUITT, Ronald.  2016.  4 A Good Cause: How  to attract  donors from all generations.  [Web:]  [Date of Access:]  January  5, 2017.


Cause Awareness and Giving Calender for 2017


We are already in the second week of the new year, so the time has come to grab you calendars and mark those important giving days.

NonProfit Tech for Good can help you to quickly tick of the most important cause awareness campaigns and giving days of the year.

For those of you in the non-profit business, their list of dates and months dedicated to causes can invaluable. Look what they have to say:

“Cause awareness and giving days can be very powerful themes upon which to craft and launch online fundraising campaigns. The real-time, in-the-moment nature of cause awareness and giving days often inspire donors to give provided that your nonprofit knows how to promote the days effectively.[NonProfit Tech For Good:2017]

 Click here to get the list.


 NON-PROFIT TECH FOR GOOD2017.  2017 Cause Awareness and Giving Day Calendar.  [Web:]  [Date of  Access:] January 3, 2017.








Via @insquiredesign and written by #FaedaElliott

Whether your non-profit is still only in its planning phase or whether your established brand needs a fresh approach, Faeda Elliott’s ideas will be invaluable.

Look what she says: “In my experience, most non-profit organizations could use a rebrand, a brand refresh, or at the very least, a brand clarification. However, the reality is that it’s difficult for non-profits to divert limited time and resources toward branding. But here’s the thing, it’s the ONE ENDEAVOR that can make all your other efforts much more impactful.” [Elliott:2016]

Setting up, what ms Elliott calls, a cohesive brand and understanding the steps towards excellence in non-profit management is key behind a successful organization.

She explains the term ‘cohesive brand’ in short:

“From the outside, a cohesive brand is how a potential or existing supporter relates to you, comes to trust your organization, and feels compelled to support your mission. It allows your audience to clearly understand your impact on the community.

From the inside, a cohesive brand is all about making sure your message and visuals are clear, concise, and compelling across all platforms. Whether someone attends a fundraising event, volunteers with your organization, visits your website, or follows you on social media, having a cohesive brand means they will have a consistent, trustworthy experience.” [Elliott:2016]

It is essential for every non-profit to scrutinize their brand power regularly. Times are constantly changing and the donor platform fluctuates with the economy. We need to keep our donors interested and connected.

Click here for more information on how to develop a cohesive brand and download the workbook by Faeda Elliott.


ELLIOTT, FAEDA. 2016.  Non-Profit Organizations: Build a Cohesive, Mission Driven Brand. [Web:] [Date of Access:] October 12, 2016