#FreeTools to help create a #PRCampaign #nonprofit @thenonprofitcen by #JeffBaxt #NonprofitTools

 

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Most nonprofits I know in South Africa have receive the minimum funding. They mostly rely on donations from the public, which can often be few and far apart. Are you one of those??? Do you struggle to support your cause?

You can definitely up your exposure by launching a public relations campaign. I know, I can already hear you saying: “But we can hardly afford to keep the NPO afloat! How can we afford to launch an expensive and effective PR campaign?”

Jeff Baxt has the answer with five easy AND FREE tools you can use to get your PR campaign going.

Things like connecting on Social Media platforms and signing up for daily news are things we rarely think of when considering a PR campaign, however, Baxt shows you just how essential it can be in building relationships and keeping on top of news relating to your cause. You can read all about these five tools here.

SOURCE:

BAXT, Jeff.  n.d. Five free things to help create a shoestring PR Campaign.  [Web:]  The Nonprofit Center at La Salle University’s School of Business.  [Date of Access:]  June 20, 2017.

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The 50-50 #fundraiser, a sure-fire way to raise money via @Fundraise_Ideas #Charity #NPO

The 50 50 Raffle Fundraiser has got to be the easiest fundraising idea there is. It is honestly so simple and easy to setup, it’s quite remarkable!

So Why is it so Easy?

  • No stocking or selling products people don’t want,
  • No need to find or purchase prizes…
  • Just sell raffle tickets, and the winner receives 50% of the proceeds from the raffle sales!!! Or 50% is split between a few winners. For example, 30% for 1st prize, 15% for 2nd, and 5% for 3rd.

How simple and easy is that?!

Want to find out exactly  how to do this? Click here for full article.

GOOD LUCK!!!

SOURCE:

REWARDING FUNDRAISING IDEAS. 2017.  50 50 Raffle Fundraiser: The Easiest Fundraiser Ever.  [Web:] Rewarding Fundraising Ideas.  [Date of Access:]  June 14, 2017.
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The Power of Storytelling in Nonprofit Cause Marketing

Via @DonorPro

Posted by Elicia Tedrow

The Power of Storytelling in Nonprofit Cause Marketing

One of the keys to inspiring and connecting with your donor base is simply to tell a good story. Fifty-six percent of nonprofit supporters say that compelling storytelling is what motivates them to take action on behalf of an organization. However, good storytelling-the kind that influences the audience’s behaviors or actions is hard to accomplish. According to a study of nonprofit marketing professionals, 66% of respondents struggle with and are launching initiatives for becoming better storytellers.

A nonprofit’s story is the driving force behind its cause. It is one of the first things that new and potential donors learn about an organization, which makes it key to donor acquisition. It is also what keeps donors and other constituents interested and involved. With so many elements relying on an effective and engaging story, nonprofits that lack one could be severely limiting their success. Analyze how powerful your cause marketing stories are and ways that you can improve them with these tips. 

Be compelling, but be honest.

Organizations should never fabricate or skew their story to engage supporters. Individuals value a transparent story and will likely detect a bogus one. Nonprofits can incorporate statistics into their stories to reinforce their authenticity, but should keep the focus on personal anecdote. Personal anecdotes of nonprofit beneficiaries can establish an emotional connection with viewers.

Look for new and creative ways to present your story.

The story is important, but how you tell it is even more crucial. If you are using digital storytelling, how the content is presented can affect its success. For instance, telling a story through video is becoming increasingly popular, because more people are consuming video content than ever before. Also, studies have shown that video grabs the attention of viewers, with 80% of online viewers watching a video in its entirety compared to 20% reading content in its entirety. However, it is important to choose the best platforms to reach your target audiences too. The highest consumers of online video are 18-34 year olds, so if your audience is outside of that range, it may also be viable to explore other methods like newsletters or email marketing.

Combine stories with data. 

So you crafted and delivered the perfect story, now what? With the age of big data and analytics, it is more possible than ever to track how your audience perceived it. For instance, if the story was in the form of a blog, how long did users stay on the page? If it was a video, did they watch it in its entirety? Using these metrics, nonprofits can hone and improve the effectiveness of their storytelling.

Encourage others to share your story.

If people listen to your story, that’s great. However, if people listen to your story and also are driven to share it with others, that’s when you know that it is a success. Empower those that listen to your story by telling them how their support helps and suggest other ways that they can support your organization.

As more and more nonprofits increase their use of data and technology to aid in fundraising campaigns and donor retention, the power of a good story shouldn’t get lost in the mix. Storytelling may only one part of a larger integrated fundraising strategy however, it sets the foundation for many of the other parts.

 

The 2 Principles of Branding That Drive Prospect to Donor Conversion

@DonorPro #Branding #NonProfitMarketing

Via The 2 Principles of Branding That Drive Prospect to Donor Conversion.

http://blog.donorpro.com/blog/branding-prospect-to-donor-conversion?utm_content=6009678&utm_medium=social&utm_source=googleplus

Your brand is your public identity and differentiates your mission from others. It is the most efficient means of communicating organizational values to your audiences. Corporations and mainstream products seriously focus on their brands (and usually do a pretty great job). Think of Nike, Apple, Starbucks, and Coca-Cola just to name a few of thousands. But what about nonprofits?

It’s no secret that there is growing competition within the nonprofit sector. The internet has allowed the industry to grow and solicit in ways we have never seen before. A strong public image will help your organization stand out from the masses of solicitations by allowing your organization to convey a consistent mission while tailoring events, campaigns, and programs for multiple audiences. How does your organization create a strong brand? We talked recently about how social media can drive prospect to donor conversion, so let’s take a look at branding’s role in the process!

First, look within your organization to find the attributes that help you stand out from the more than 1.5 Million nonprofits in the United States. Most people are often over exposed to solicitation requests from nonprofits so be cautious to be very clear of your mission and goals. Once you understand your position compared to competitors, develop an image – use consistent phrases and tag-lines, utilize a graphics designer to develop a logo and banner image, establish an identifiable email signature, and use the same color palate and font when promoting your message. The public will become familiar with your message and begin to develop trust.

Second, establish credibility. Before a potential donor decides to write a check, they have to feel confident in the credibility of your mission, the likelihood of a positive outcome, and the distance their dollar will take you towards your goal. By speaking honestly about your purpose, goals, and challenges, your constituents will trust you and feel ensured that their time or money will be used effectively. Use stories to explain why you feel so passionately about your cause. They will listen.

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